Notes on Communication and Stakeholder Management
- Communication Model : The general communication model highlights the key components: encoding and decoding of the message, the message itself, medium, and noise or distractions.
- Communication Methods:
- Interactive Communication – The most efficient method to ensure a common understanding as it is real time, such as meetings, face to face or video conferences.
- Push Communication – Delivered by the sender to the recipients. While it can be confirmed that it was sent, it does not necessarily mean it was received and understood, such as e-mail or voicemail.
- Pull Communication – Provides access to the information however the receiver must proactively retrieve it, such as from a google drive or repository.
- 5Cs of Written Communication:
- Correct grammar and spelling
- Concise expression and elimination of excess words
- Clear purpose and expression directed to the needs of the reader
- Coherent logical flow of ideas
- Controlling flow of words and ideas
- Stakeholder Analysis
- Identifies all project stakeholders and their roles, departments, interests, knowledge levels, expectations, and level of influence/power. Identifies the potential impact or support expected from each stakeholder There are many methods used for stakeholder analysis, most prominent ones are mentioned below.
- Power – Interest Grid: Classifies stakeholders based on their level of authority (power) and their level of concern (how likely they are to show interest).
- Power / Influence grid: Classifies stakeholders based on their level of authority (power) and their active involvement (influence)
- Influence / Impact grid: Classifies stakeholders based on their active involvement (influence) and their ability to effect changes to the project (impact).
- Salience Model: Classifies stakeholders based on their power (ability to impose their will), urgency (need for immediate attention), and legitimacy (involvement is appropriate).
- RACI: RACI is an acronym that stands for Responsible, Accountable, Consulted, and Informed. The RACI categorization provides clarification on level of engagement for each stakeholder.
