Notes on Communication and Stakeholder Management

  • Communication Model : The general communication model highlights the key components: encoding and decoding of the message, the message itself, medium, and noise or distractions.
Model comm
  • Communication Methods:
  • Interactive Communication – The most efficient method to ensure a common understanding as it is real time, such as meetings, face to face or video conferences.
  • Push Communication – Delivered by the sender to the recipients. While it can be confirmed that it was sent, it does not necessarily mean it was received and understood, such as e-mail or voicemail.
  • Pull Communication – Provides access to the information however the receiver must proactively retrieve it, such as from a google drive or repository.
  • 5Cs of Written Communication:
    • Correct grammar and spelling
    • Concise expression and elimination of excess words
    • Clear purpose and expression directed to the needs of the reader
    • Coherent logical flow of ideas
    • Controlling flow of words and ideas
  • Stakeholder Analysis
    • Identifies all project stakeholders and their roles, departments, interests, knowledge levels, expectations, and level of influence/power. Identifies the potential impact or support expected from each stakeholder There are many methods used for stakeholder analysis, most prominent ones are mentioned below.
    • Power – Interest Grid:  Classifies stakeholders based on their level of authority (power) and their level of concern (how likely they are to show interest).
    • Power / Influence grid: Classifies stakeholders based on their level of authority (power) and their active involvement (influence)
    • Influence / Impact grid: Classifies stakeholders based on their active involvement (influence) and their ability to effect changes to the project (impact).
    • Salience Model: Classifies stakeholders based on their power (ability to impose their will), urgency (need for immediate attention), and legitimacy (involvement is appropriate).
    • RACI: RACI is an acronym that stands for Responsible, Accountable, Consulted, and Informed. The RACI categorization provides clarification on level of engagement for each stakeholder.
Power-Interest Grid
Salience Model